Ride Green is the RCS Sport project dedicated to environmental protection and sustainability: the project was born in 2016 in collaboration with E.R.I.C.A. soc. coop.
Making the Giro d’Italia not only the toughest stage race in the world, but also the most sustainable: this was the goal that RCS Sport set for itself in 2016 when it launched Ride Green. The eco-sustainable recycling project, run throughout the last three editions of the Giro d’Italia, has been a great success and, in 2018, collected 75,758.12kg of litter from the 18 stages held in Italy, of which 90.57% was recycled. So for the 102nd edition, the Corsa Rosa’s sustainability project will run for the 21 stages of the Giro that starts from Bologna on Saturday, 11 May.The citizens, the participants and the media involved will be sensitized on environmental issues. The aim of the project is to spread the importance of the protection of the environment and the landscape through all the media.
All waste generated during the event will be separated in their areas: paper and cardboard, plastics, metals (aluminum, tinplate and steel), glass and organic. We will try to reduce the majority of non-recoverable waste.
Together with local companies we will ensure that the waste collected separately will be sent to recycle and transformed into secondary raw material.
Also activate projects with social value for materials otherwise destined for landfill.
To improve in the future, we will measure our results: how much waste we produce in each stage? How much of it do we separate? How much waste we could reduce in future editions?
The aim of the project is to share culture and help to form a green thought, he wants to do with the audience , the public administrations, professionals, sponsors and athletes.
The project will also seek to raise awareness of the spectators against littering, with a support service for those who await the riders with bicycles made zero impact. The bicycle becomes therefore a symbol of sustainable mobility but also a means to collect the waste abandoned.