Ride Green is the project dedicated to environmental protection; it will one of the innovation of the 99th edition of the Giro d’Italia.
Ride Green was born from the collaboration between RCS Sport and E.R.I.C.A. soc. coop. According to the project, in all the 18 Italian stages of the race in the exhibition areas will be organized the separate collection of waste. The citizens, the participants and the media involved will be sensitized on environmental issues. The aim of the project is to spread the importance of the protection of the environment and the landscape through the media both Italian and international that will follow the tour. Here are the actions:
All waste generated during the event will be separated in their areas: paper and cardboard, plastics, metals (aluminum, tinplate and steel), glass and organic. We will try to reduce the majority of non-recoverable waste.
Together with local companies we will ensure that the waste collected separately will be sent to recycle and transformed into secondary raw material.
Also activate projects with social value for materials otherwise destined for landfill.
To improve in the future, we will measure our results: how much waste we produce in each stage? How much of it do we separate? How much waste we could reduce in future editions?
The aim of the project is to share culture and help to form a green thought, he wants to do with the audience , the public administrations, professionals, sponsors and athletes.
The project will also seek to raise awareness of the spectators against littering, with a support service for those who await the riders with bicycles made zero impact. The bicycle becomes therefore a symbol of sustainable mobility but also a means to collect the waste abandoned.