Ride Green is the project of RCS Sport dedicated to environmental protection and sustainability born in 2016 from the collaboration between RCS Sport and E.R.I.C.A.
In the first year it has reached the 84% of garbage recycling at the Giro stages.
Ride Green is the first substantial activity to make the Giro a substainable event after the WWF analysis of environmental impact.
Also this year, for each of the 21 stage, there will be separate collection of garbage in the exhibition areas and citizens, participants and media involved will be sensitized on environmental issues.
The aim of the project is to spread the importance of the protection of environment and landscape thanks to Italian and International media that follow the Giro. Here are the actions:
All waste generated during the event will be separated in their areas: paper and cardboard, plastics, metals (aluminum, tinplate and steel), glass and organic. We will try to reduce the majority of non-recoverable waste.
Together with local companies we will ensure that the waste collected separately will be sent to recycle and transformed into secondary raw material.
Also activate projects with social value for materials otherwise destined for landfill.
To improve in the future, we will measure our results: how much waste we produce in each stage? How much of it do we separate? How much waste we could reduce in future editions?
The aim of the project is to share culture and help to form a green thought, he wants to do with the audience , the public administrations, professionals, sponsors and athletes.
The project will also seek to raise awareness of the spectators against littering, with a support service for those who await the riders with bicycles made zero impact. The bicycle becomes therefore a symbol of sustainable mobility but also a means to collect the waste abandoned.