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Discover the interactive virtual exhibition dedicated to the 90 years of the Maglia Rosa!

1931 – 2021

An important milestone. An anniversary worth celebrating.

90 years of passion and sacrifice, with a sole aim and a single colour – pink, just like the dreams that different generations have been sharing for 90 years.

We are celebrating this milestone with an interactive virtual exhibition, in partnership with the Museo del Ghisallo and with ACdB Museo, to explore and delve into the history of the Giro d’Italia.

The greatest endeavours of the Maglia Rosa, a tale told in photos, novel footage, news items and front-page stories by La Gazzetta dello Sport.


The birth of the Maglia Rosa

A true icon of professional cycling, the Maglia Rosa was introduced in 1931 by Armando Cougnet, sports journalist at La Gazzetta dello Sport, the newspaper that had organised the first Giro d’Italia over two decades before.

He came up with the idea of having a symbol that would make the leader of the race stand out, so that he could be easily identified from the rest of the riders. The custom of awarding a special jersey to the leader of the overall classification is still kept alive in the world’s major cycling stage race. The honour of being the first rider to wear it fell to Learco Guerra, back in 1931. Hailing from Mantua, he gained the nickname ‘The human locomotive’ for his powerful riding, and conquered the RR World Championship in Copenhagen that same year, as well as the Corsa Rosa in 1934.

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