The 100th Giro d’Italia, held from 5 to 28 May, unveiled its two new communication campaigns today.
The campaign is focused on the symbol of infinity, the link running throughout all the communications during Giro d’Italia 100. It expresses infinity as the love for the sport, the passion powering a climb up an alpine pass, and the will to challenge your rivals for the victory. In this image the Corsa Rosa trophy is transformed, displaying its brilliance, its energy and its “infinite” roots, celebrating a champion that will become part of the history of cycling forever.
A second multi-faceted campaign will run simultaneously. Amore Infinito celebrates the concept of infinite love from the viewpoint of the fans. The campaign uses both high-impact imagery and quotes.
Both campaigns have been created by the Zampediverse agency.