Ride Green, the sustainability project aimed at safeguarding the areas affected by the race through separate waste collection, was created in 2016. It aims to reduce the effects of the passage of the Corsa Rosa, through the correct management of the waste flows produced by the race, using a traceability system.
With the help of over 200 volunteers and numerous local companies, also coordinated by the ERICA cooperative, the waste produced in the various locations is collected in special ecological islands positioned at strategic points of each stage, and subsequently sent for recycling to be put back into the production cycle.
In this process, support comes from the municipalities hosting the race’s stage starts and finishes, which act as an intermediary for the promotion of the initiative, guaranteeing an effective supervision that allows the Giro d’Italia to place itself on the international scene as an increasingly green event, capable of spreading the principles of sustainability and making the public, local administrations, partners and all the athletes involved ever more aware.
In this edition, 83% of over 75 thousand total kilograms of materials were sorted, separated and sent for recycling. A significant figure in line with the positive trend of recent years.
In this process, support came from the municipalities hosting the race’s stage starts and finishes, which acted as an intermediary for promoting the project, ensuring effective supervision that allowed the Giro d’Italia to place itself on the international scene as an increasingly environmentally friendly event, capable of spreading the principles of sustainability and ever increasing the awareness of the public, the local administrations, the partners and all the athletes involved.
Below are the rankings of the most virtuous municipalities that have excelled in separate waste collection, which will be honoured next autumn at the Ride Green Awards.
- Bra 94.01% WC*
- Pergine Valsugana 93.44% WC
- Atripalda 91.66% WC
- Melfi 89.58% WC
- Rivoli 87.6% WC
- Monte Lussari 86.13% WC
(*) Waste Collection
SITIP and Viessmann were Partners for 2023, for the second year running.
As a particular new feature for 2023, NATIVA – Regenerative Design Company – engaged alongside RCS Sport and Giro d’Italia in the green journey, by mapping its social and environmental impacts.
Recycling of collected waste
With support from local businesses, we will make sure that all the waste collected and sorted is sent for recycling, to be transformed into secondary raw material.
We will launch socially relevant second-life projects for materials that would otherwise end up in landfill.
We will measure our performance to do better in the future. How much waste are we producing at each stage? How much waste are we sorting? How much waste could we reduce in the following editions?
Awareness and communication
Our project has the ambition to share culture and promote green thinking by working with the audience, the public administrations, the staff, the sponsors and the athletes.
The project will also attempt to raise awareness among spectators against littering, with a support service for those waiting for the riders made using bicycles, and hence zero-impact. Bikes thus become a symbol of sustainable mobility, as well as a means for collecting and separating litter.