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TUDOR Countdown unveiled in Milan

11/05/2026

The Tudor countdown clock marking the approach to the Giro d’Italia 2026 finish in Milan, scheduled for May 24, was unveiled this morning in the iconic setting of Galleria Vittorio Emanuele II.

 

The installation symbolically marks the two weeks remaining until the finish of Stage 15 of the Corsa Rosa in the city. Also presented during the event were the special Milano Jersey designed by Castelli and the medal that will be awarded to the stage winner.

 

Among those attending the event were Matteo Mursia, Chief Revenue Officer of RCS Sports & Events, Martina Riva, Councillor for Sport of the Municipality of Milan, and Renato Scloza, Brand Manager of Tudor Italia.

Quotes

Martina Riva, Councillor for Sport of the Municipality of Milan: “After five years, the Giro d’Italia is finally returning to Milan, a city that has always welcomed the Pink Caravan with enthusiasm and passion. We are ready to experience once again a great celebration of sport, capable of involving citizens, families and fans in one of the most beloved sporting events in our country. The countdown unveiled today in Galleria Vittorio Emanuele II represents the anticipation and excitement surrounding the return of the Corsa Rosa to the heart of Milan, confirming the deep bond between our city and international cycling”.

 

Matteo Mursia, Chief Revenue Officer of RCS Sports & Events: “We are proud to celebrate the great return of the Giro d’Italia to Milan, a city that is part of the history of the Corsa Rosa and that has long awaited its return as a key stage venue. For this special occasion, we wanted to create a symbolic moment to share with the public in one of the city’s most iconic landmarks: Galleria Vittorio Emanuele II. The Tudor countdown clock will mark the approach to this major event, while the celebratory jersey and medal will make May 24 even more special. We would like to thank the Municipality of Milan for its collaboration and support in making this initiative possible, together with our partner Tudor for its valuable contribution and cooperation, which helped bring the countdown and this successful project to life”.

 

Tudor Italia spokesperson: “We are honoured to take part in the Giro d’Italia countdown in Milan, an occasion that marks the build-up to an event of great prestige and strong emotional connection for the Italian public and the city of Milan. The Giro d’Italia embodies the very essence of cycling and Italian sport: determination, passion, boldness and performance, values in which Tudor fully recognises itself. Once again this year, we are delighted to be involved as a partner and proud to see the TUDOR Pro Cycling Team at the start line for the third consecutive year”.

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