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Toyota is the official car of the 104th Giro d’Italia


Toyota sarà l’auto ufficiale del 104^ Giro d’Italia

After the brand’s participation in RCS Sport’s spring races, Toyota returns to the Giro with its fleet of cars.

The Giro d’Italia (May 8-30) will once again get on board with Toyota, which, until 2022, will be the official partner car of the Corsa Rosa and all of the cycling classics organized by RCS Sport.

Today, at the RCS MediaGroup headquarters, in Milan, the President of the Group, Urbano Cairo and the CEO of Toyota Motor Italia, Luigi Ksawery Lucà, met.

President of RCS MediaGroup Urbano Cairo said: “Yesterday, we presented the latest Giro d’Italia that is about to begin to all our partners. This year’s edition especially will be a world-class event and sporting showcase with 900 million spectators across 196 countries, on five continents. Toyota, an international brand, will be part of the Giro family for the third consecutive year; their hybrid and innovative cars will help us build an even more responsible and sustainable spectacle and highlight the beauty of Italy.”

“We are very pleased to renew the partnership with RCS MediaGroup, we are aware we are part of a great project” – said Luigi Ksawery Lucà, CEO of Toyota Motor Italia. “For more than a century, the Giro d’Italia has touched the most beautiful places in our country and is a symbolic event of Italian sport, part of the history of all of us. It is therefore a source of great pride to be able to make our fleet of cars equipped with the best electrified technology available, giving our contribution to make the Giro even more sustainable and respectful of our important environmental heritage.”

The race fleet

The race fleet will consist of 50 Toyota cars, comprised of 38 Rav4 Hybrids and 12 Corolla Touring Sports, all equipped with the latest evolution of Full Hybrid technology, capable of combining performance with high energy efficiency and extremely low emissions.

The RAV4 Hybrids and Corolla Hybrid Touring Sports that will accompany the riders in the race, in fact, last year recorded performances at the highest levels, traveling along the roads of the event in zero emissions mode for more than 50% of the time, a testimony to the great contribution that Toyota electrified technologies can make to environmental protection and sustainable mobility.

At this year’s Giro, Toyota will participate with a range full of new additions. In a national preview, the Group will unveil the newcomer in the ‘Yaris family’, the Toyota Yaris Cross, an innovative compact SUV equipped with the most advanced Toyota Hybrid technology, which brings with it all the qualities of the latest generation of city cars. Starting from May it will be possible to reserve the car, arriving in September at Toyota Network dealerships.

There is a national premiere also for the second-generation Mirai, a car that embodies the ‘Beyond Zero’ vision of the Toyota Group: it is an electrically powered car, in which electricity is generated in the car thanks to the electrochemical reaction of hydrogen with the oxygen present in the air. The result is a car that goes beyond zero emissions, in addition to having water vapor as the only exhaust product, it also has a filter that is able to clean the air while driving.

Together with Mirai, the New Yaris Hybrid and the New RAV4 Plug-In Hybrid will be the principle protagonists of the ‘Beyond Zero Challenge’: a challenge on sustainability issues that will involve the Toyota Ambassadors on several stages of the Giro d’Italia.

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