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The Trofeo Senza Fine on display at the Tudor Hausmann & Co. boutique in Rome


To mark the arrival of the Giro d’Italia in the Italian capital, TUDOR Hausmann & Co. Boutique is proudly displaying the much coveted Trofeo Senza Fine, ready to carve the name of the Giro d’Italia winner into cycling and sport history.

Until the 28th of May, the arrival date of the race, this prestigious trophy will be the brightest star of the boutique, before being awarded to the winner of this edition of the Giro d’Italia.

The TUDOR Boutique – located inside a historic building in the exclusive setting of Via Condotti, the very heart of the capital’s prestigious shopping district – will be turned into an exclusive stage for fans and sports enthusiasts to admire the renowned golden spiral-shaped trophy, which bears the names of the winners of previous editions.

A timer is positioned directly below the trophy, marking the countdown to the arrival of the Giro d’Italia in Rome on Sunday 28 May, with the assignement of the Maglia Rosa along with coveted trophy.

Since 2020, thanks to the partnership between the Hausmann & Co. Group and TUDOR, the Eternal City has become a key player in the brand’s global expansion with the opening of the first TUDOR boutique in Italy.

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