The toughest race in the world in the world’s most beautiful place now has a new website. The digital platform of the Corsa Rosa has a completely new look and is simple and fast to use.
The website was built on four main elements:
The intense work of the past few months has brought improvements and innovations in all the sections that have traditionally attracted most of the users: homepage, rankings, stages, route and the live feed of the race.
Through intuitive navigation, it is easy to find all the information about the route, the rankings and all the special initiatives of the Corsa Rosa partners. There’s a Media Center, History and Giro Extra areas, and the section hosting a podcast completes the main menu.
The new website also features a second menu dedicated to Hospitality, the Giro-E, Social Responsibility, and Official TV and Sponsors, which will guarantee visibility for both the sponsors of the Corsa Rosa and for the stage cities through dedicated tourist content.
The new Giro d’Italia site wants to be even closer to its fans, especially in key moments of the race. From the early hours of the morning users will find all the latest info on the day’s stage and the countdown provided by Tissot.
By scrolling down the page, users can find all the info they’ll want, including the stage maps, rankings and Leader Jerseys, the stage videos, the media center and links to the app and the social profiles of the Corsa Rosa.
Once each stage has started, the live icon turns green and the countdown becomes a stopwatch indicating the time passed since the peloton passed KM0. It will always be possible to watch videos and find rankings info updated the previous day, while all fans who activate web notifications will receive updates in real time with the latest Giro news.
The website does not forget the giants of the Corsa Rosa and celebrates them with a new section profiling all the great champions. A pool of international journalists have evaluated the riders who entered the Hall of Fame year after year: from Merckx and Gimondi to Indurain and Adorni, and including Roche, Moser, Baldini and Hinault.
Roberto Salamini, Head of Marketing & Communication at RCS Sport, said: “In making this new version of the website we put our followers at the center, trying to give them an even more complete and engaging service. We thought both of our fans who will follow the Giro live, by studying new sections in which they will be able to find all the information related to race activities immediately, and of our fans who will follow the Giro from home and will be able to use the new website to access all the information about what happens during the day, in real time and in four different languages. There will be greater emphasis on all the initiatives of our sponsors, of the stage cities that will welcome us, and of the tour operators. I believe that this new website with the new App that we will present in September and our social channels will give our audience a complete, innovative and engaging platform to better enjoy our Corsa Rosa.”
