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The Giro d’Italia is brought to life in Web3 with VVITA: digital collections, benefits and now Metagiro too


The Giro d’Italia is once again a protagonist, even in the digital world. Thanks to the partnership between RCS Sport and VVITA (, the leading Italian brand in the Web3 world, the Corsa Rosa relaunches its benefit-rich digital collections and announces the arrival of Metagiro, a new hyper-realistic virtual space dedicated to fans.

The initiative, accompanied by a campaign entitled Enter Wond3rland, is designed to offer a completely new and engaging way to experience the magic of the Giro. The new digital collections present within VVITA-collections allow you to acquire the symbols that have shaped the history of the Giro d’Italia – recreated in 3D computer graphics and made unique and authentic by their association with the blockchain – and always receive a benefit, such as a digital subscription to La Gazzetta dello Sport, a physical Maglia Rosa and a pass to access the last stage of the race in Rome and follow the riders aboard the official organization car. Not forgetting the four jerseys signed by the winners, the subject of an exclusive drop dedicated to the Endless Trophy which will open at the end of the Giro.

Alongside the collections, Metagiro – the new digital home of the Giro d’Italia – also makes its debut. A space that can be explored in 3D, Metagiro is unprecedented in the world of cycling competitions and is designed to expand the boundaries of real experience through the extraordinary tools offered by digital technology.

Metagiro projects users into futuristic village that transcends the boundaries of space and time, tracing a line of continuity between past, present and future. At its heart, a series of constantly evolving thematic areas that will give Giro fans the opportunity to enjoy a series of immersive experiences not only during the 21 days of the race but throughout the year.

The doors to Metagiro will open in conjunction with the start of the cycling competition. Users will be able to visit the virtual environment to get information on the race stages and discover extraordinary 3D reproductions of the Trofeo Senza Fine, the Maglia Rosa and other symbolic jerseys.

New thematic areas and functions will be unlocked over time, transforming Metagiro into a real metaverse capable of offering increasingly interactive and captivating experiences. It will be possible to create personalized avatars, review epic moments, enter the Hall of Fame of the champions who have shaped Giro history, make purchases and take advantage of the gamification elements to acquire unique benefits linked to the Corsa Rosa.

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