The debut of the Giro d’Italia Ride Like a Pro Brazil in São Paulo was a remarkable success, once again demonstrating the extraordinary passion that Brazilian cyclists have for the Corsa Rosa.
On 23 August, riders and cycling enthusiasts experienced a unique day on the streets of Brazil’s largest city, embracing the atmosphere, values and emotions that have made the Giro d’Italia one of the world’s most beloved sporting events for more than a century. The first São Paulo edition marked an important milestone in the international growth of the Ride Like a Pro project, bringing the spirit of sacrifice, determination, passion, respect and fair play to the heart of Brazil.
Starting from the iconic Memorial da América Latina, participants rode through several areas of the city on a route designed to showcase São Paulo’s vibrant urban landscape and cycling community. The event offered a true Giro d’Italia experience, combining sport, entertainment and the excitement of sharing the road with fellow cycling enthusiasts.
The success of the event further strengthens the bond between the Giro d’Italia and the Brazilian cycling community, which has consistently embraced the Ride Like a Pro format with enthusiasm and passion.
Giro d’Italia Ride Like a Pro Returns to Brazil: Fortaleza Awaits
The Brazilian journey is far from over. The next edition of the Giro d’Italia Ride Like a Pro Brazil is scheduled for 26 November 2026 in Fortaleza, offering cyclists another opportunity to experience the spirit of the Giro d’Italia in one of Brazil’s most exciting destinations. Participants will once again have the chance to ride spectacular routes, enjoy an unforgettable cycling celebration and become part of the global Giro d’Italia family.
For more information about the Fortaleza event and registrations click here
