For the first time ever, São Paulo will host the Giro d’Italia Ride Like a Pro Brazil.
More than just a cycling event, this will be an experience created for those who seek moments that stay in their memories forever. Inspired by one of the most iconic and admired races in world sport, the Giro d’Italia Ride Like a Pro brings to the country the atmosphere, excitement and values that have made the Giro d’Italia a global cycling institution for more than a century: sacrifice, determination, passion, respect and fair play.
Every detail has been designed to deliver an experience that goes far beyond the kilometres ridden. It is the atmosphere of a major international event, the energy of thousands of cyclists coming together, the thrill of the start line, the celebration at the finish, and the unique feeling of being part of the first chapter of a new story in Brazilian cycling. On 23 August 2026, São Paulo will become the stage where the century-old tradition of the Giro d’Italia meets the energy of one of the world’s largest cities.
Be Part of the First Chapter
The first edition only happens once.
Don’t miss the opportunity to ride in the inaugural Giro d’Italia Ride Like a Pro Brazil – São Paulo Edition and experience the spirit of the Corsa Rosa in one of the world’s largest cities.
Register now and secure your place on the start line:
Sign Up Here
23 August 2026 – São Paulo, Brazil
Ride Like a Pro. Live the Giro.
Quotes
Fabrizio D’Amico, Chief Operating Officer, RCS Sports & Events DMCC: “It is with great pleasure that we announce another exciting chapter for the Giro d’Italia Ride Like a Pro in Brazil. Following the success of our events in Campos do Jordão and Fortaleza, we are proud to bring the authentic Giro d’Italia experience to São Paulo, one of the world’s most vibrant cities and a true hub for cycling enthusiasts. On 23 August, we will officially launch the Giro d’Italia Ride Like a Pro São Paulo, marking another important milestone in our commitment to growing the sport and strengthening the connection between Italian cycling heritage and passionate riders around the world. Brazil has consistently demonstrated its enthusiasm and loyalty to our events, and this expansion reflects the incredible support we have received from the Brazilian cycling community. Seeing thousands of cyclists embrace the values, passion, and spirit of the Giro d’Italia has inspired us to continue investing in this remarkable country. Bringing the event to São Paulo means taking the Giro experience to the heart of Brazil. We are proud to say that the Italian spirit of the Giro d’Italia will once again ride hand in hand with Brazilian cyclists, creating unforgettable moments on and off the bike. We look forward to welcoming riders of all levels to celebrate cycling, challenge themselves, and become part of the Giro d’Italia family in São Paulo. This is more than an event: it is a celebration of passion, perseverance, and the unique bond that unites Italy and Brazil through cycling. We cannot wait to share more details in the coming weeks and to welcome everyone to this new and exciting edition of Giro d’Italia Ride Like a Pro.”
