Paolo Bellino, CEO and General Manager of RCS Sports & Events: “Moments of discussion such as today’s represent an enrichment for the Giro d’Italia and for the work we carry out, a value for the country. The estimates produced by Banca Ifis in fact confirm that the Corsa Rosa is not only a major sporting event, but a concrete tool for territorial development: its value amounts to €2.1 billion, generated by both immediate impact—namely the spending produced by spectators along the stages of the race and by the event’s organizational structure—and indirect impact, that is, the spending of those who, after experiencing the event in the host territories, return to enjoy other types of tourism experiences. This is a significant and growing effect compared to the first measurement in 2023. The Giro is no longer viewed solely as a sporting event, but as a lever for promoting the country as a whole, a responsibility we strongly feel and one that calls for careful measurement and analysis of results, through an open approach that takes into account the characteristics of our many partners, becoming increasingly central in Italy and abroad year after year. The goal is to continue working in this direction, increasing the benefits for the territories according to a circular economy model, capable of leaving lasting value even after the race has passed”.

Sara Digiesi, CEO of BWH Hotels Italy & South-East Europe: “The Giro d’Italia is much more than a major sporting event: it is an extraordinary accelerator for tourism and for the enhancement of local territories. With a widespread network of properties throughout Italy, we are proud to stand alongside the Corsa Rosa and to help tell, stage by stage, the richness of our country’s landscapes and cultural heritage. We strongly believe in the connection between sport, tourism, and hospitality: supporting the Giro means creating value for local communities, offering new opportunities for our properties, and inviting travelers and fans to discover Italy well beyond the duration of the event”.

Ivana Jelinic, CEO of ENIT SpA: “We have been partners of this event for several years and are proud of it. We believe that the Giro d’Italia is one of the iconic events of our country. It does not attract only cycling enthusiasts, but through its routes it tells the story of the territory. It showcases Italian excellence and uniqueness, helping to reveal destinations that are still relatively unexplored. The Giro is, and remains, an extremely effective tool for promoting our tourism destinations”.

Sandro Pappalardo, President of ITA Airways: “ITA Airways is a strategic infrastructure for the Country System: it ensures nationwide coverage, connects major tourist destinations and enables high-quality tourism flows. Our identity is deeply linked to sport, a symbol of excellence and national cohesion—from the blue of our livery to the great champions celebrated on our aircraft, through to partnerships with iconic events such as the Milan Cortina Winter Olympics and the Giro d’Italia. A commitment that strengthens the Italy brand worldwide”.