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The Trofeo Senza Fine awaits the Giro 103 winner in Milan


From today and for the next month fans can admire the Trofeo Senza Fine in Milan’s Galleria Vittorio Emanuele II.

A special countdown by Tissot, official timekeeper of the 103rd Giro d’Italia, has now been started. It will display the number of seconds remaining until the winner of the 103rd edition of the Corsa Rosa is formally announced, the trophy is presented and the celebrations begin.

Roberta Guaineri, Councillor for Tourism and Sports of the Municipality of Milan, said: “The arrival of the Giro d’Italia in Milan is always synonymous with great emotion and pride for our city. In this very difficult year for our country and for the whole world, each stage of the Corsa Rosa will acquire a profound value. Time trials, climbs and sprints that will see riders from all over the world as protagonists will be the most beautiful hug that Italy can receive and give at the same time. In a month, Milan will be ready to welcome and celebrate the winner. The wait was long, but luckily the countdown has begun.”

Antonio Rossi, Sottosegretario for Major Sporting Events of the Lombardy Region, added: “This is a very important Giro d’Italia, for our Country as well as for our Region. In Lombardy, we will have some key stages of the Corsa Rosa such as the one of the Laghi di Cancano and the final one in Milan: a further restart for all of us.”

Sylvain Dolla, CEO of Tissot, said: “Tissot is very proud to be the official timekeeper of the Giro d’Italia and this countdown clock is very important for us as it represents the beginning of a strong relationship between Tissot and RCS. We are looking forward to the beginning of the Giro d’Italia, which will start on 3 October.”

Paolo Bellino, CEO and General Manager of RCS Sport, said: “Today marks a very important moment. We have unveiled, in the city where the 103rd edition of the Giro d’Italia will end, the trophy that will await the winner of the Corsa Rosa in exactly one month. Together with the city of Milan and our official timekeeper Tissot, we decided to give a signal, placing the symbol of the Giro d’Italia in one of the most iconic places of this city.  The relationship that links the Corsa Rosa with Milan is something unique: for the 78th time in fact the Lombard capital will host the last stage, this time an individual time trial that will end right nearby, in Piazza del Duomo, in the shade of the Madonnina.”

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