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The Giro d’Italia Virtual hosted by BKOOL travels to Verona

24/05/2022

The virtual Corsa Rosa reaches its fourth stage with a route between Ravenna and Verona.

As the Giro d’Italia enters its final week with much still to be decided, its virtual edition introduces a brand new stage to Verona. This is the fourth stage of BKOOL’s Grande Arrivo, the final round of this groundbreaking virtual experience, where any cyclist gets the chance to feel the magic and emotion of Italy’s grand tour.
The Giro d’Italia Virtual hosted by BKOOL is a virtual cycling event created by RCS Sport and BKOOL. Its goal is to bring the actual stages and atmosphere of the Giro closer to everyday cyclists, making them feel part of the race, as they compete from home with riders from all over the world.

Participants only need a smart cycling trainer or smart bike connected to the BKOOL Cycling app. Anyone can register for this event through the official website: www.girovirtual.com
Once registered, participants can experience the actual stages of the Giro d’Italia in first person, thanks to BKOOL’s innovative virtual simulation combining real videos of the routes with 3D elements to create a uniquely immersive and realistic experience.

In the words of Ángel Fernández, BKOOL Marketing Director: “The Virtual Giro d’Italia hosted by BKOOL allows fans to experience the Giro from within. It is no longer just about following and supporting your idols through television, now you can also feel the stages in your own legs, experience the special atmosphere of the great ascents – even devise your own race strategy to try to win.”

In the words of Ángel Fernández, BKOOL Marketing Director: “The Virtual Giro d’Italia hosted by BKOOL allows fans to experience the Giro from within. It is no longer just about following and supporting your idols through television, now you can also feel the stages in your own legs, experience the special atmosphere of the great ascents – even devise your own race strategy to try to win.”

Registration is open to cyclists of all levels through the official website (www.girovirtual.com), and new BKOOL users can try the experience free for their first 30 days. All those registered for the Virtual Giro will be automatically entered in a special raffle with prizes such as invitations to next year’s great Italian classics, Tissot watches, and official Giro pink leader’s jerseys.

Among the many cyclists who’ve already participated in earlier Virtual Giro stages, you’ll find names such as Alberto Contador, Óscar Freire, Sergio Higuita, the Quick-Step Alpha Vinyl team and Chris Froome. Many will repeat their experiences during June with new virtual BKOOL Group Rides open to all the participants. This new type of virtual cycling event has created a special opportunity to bring the stars of the sport closer to their fans, allowing everyone to ride these epic cycling roads together from their homes.

About BKOOL
BKOOL is a technology company creating interactive and innovative solutions for sport and video-gaming. In the cycling sector, BKOOL has developed the most advanced and realistic simulator on the market. Furthermore, with BKOOL Fitness, the company has entered into the world of home fitness with an app for smartphones to be able to do classes with fitness instructors from home. Their virtual products are currently commercialized in over 50 countries.
Contact: press@bkool.com
Further information: www.bkool.com
Images and graphic resources: ://www.bkool.com/en/press

About RCS Sport
RCS Sport is a sports and media company, which focuses on consultancy to provide associates with a complete and personalized range of services and a complete portfolio of sporting rights. Amongst the most important cycling events organized by the brand, the Giro d’Italia, the Milano-Sanremo, the Strade Bianche, the Giro de Lombardia, the UAE Tour or the Tirreno Adriático stand out.
Further information: https://www.rcssport.it/

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