Creating a positive social impact is a core part of the Giro d’Italia’s mission. Beyond sport, the event is committed to raising awareness among the public and institutions, promoting territories, excellence and tourism, while prioritising the well-being of communities, spectators and participants alike. Special attention is also given to children’s health and care, which inspired a series of initiatives carried out in December in collaboration with two leading non-profit organisations: Associazione Veronica Sacchi and Fondazione De Marchi.
Together with their mascot Wolfie – created years ago in partnership with WWF Italy to promote awareness of wolf conservation – the Giro d’Italia and the Giro d’Italia Women visited children undergoing treatment at San Paolo Hospital and at the De Marchi Paediatric Clinic of the Policlinico of Milan, offering moments of joy, play and light-heartedness.