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The Giro 103 will be even more sustainable with Ride Green

01/10/2020

The Giro d’Italia is not only a sporting event, but it is also an important communication tool that brings to the territory all the values it represents in terms of sport, and the promotion of a unique country.

In 2020 RCS Sport has once again chosen to focus on the value of environmental sustainability, despite the organizational difficulties linked to the pandemic which often also affect the virtuous environmental choices made in recent years.

At Giro 103 the Ride Green project will be present and visible for the fifth consecutive year, providing full separate waste collection in all areas where the public has access at each stage, thanks to the choice of only recyclable materials.

The project, as every year, involved all the municipalities and all the companies in charge of the urban hygiene service involved in the Giro’s 21 stages, with the commitment to start recycling the materials differentiated by guests, athletes and members of the public.

A new initiative of Ride Green 2020 is the involvement of 63 classes and 1,323 students from all over Italy, during the month of October, on the theme of separate waste collection and the circular economy, thanks to the “Biciscuola” project

The eco-sustainable real circular economy project, carried out by RCS Sport in collaboration with the Erica Cooperative of Alba, has achieved extraordinary results in the last four editions of the Giro. In 2019, 73,078.68kg of waste were collected across the 21 stages, of which approximately 92% was sent for recycling.

Ride Green is realized thanks to the project’s regular partners: Corepla, a national consortium for the collection, recycling and recovery of plastic packaging, which is linked in particular to the differentiation of plastic bottles in the hospitality areas and the start of recycling to produce yarns like those worn by athletes; Greentire, a consortium company that deals with the proper management of End of Life Tires, which will raise awareness on the importance of tire collection for the environment and on the possibilities of recycling in a circular economy perspective. Also present in this edition are Eurosintex, who will produce more than 1,200 containers for separate waste collection which will then be supplied free of charge to all the municipalities of the Giro’s start and finish stage. All the stands in the open village, as well as the hospitality areas, will also be equipped with pink Giro d’Italia tubs and bags for separate waste collection. Finally, also this year amongst the historic partners of Ride Green and RCS Sport will be IMQ, which, like every year, will take care of the sustainability report.

Ride Green also welcomes a new partner: Ricrea, a consortium that since 1997 has been involved in ensuring the recycling of steel packaging such as tins, caps, drums and cans from the separate collection of Italian municipalities, containers that, if recycled, can become steel frames or bicycle parts. Ricrea, together with COREPLA, have supported ERICA in the project aimed at “Biciscuola” schools and in the creation of educational materials to learn how to separate waste collection.

Roberto Salamini, Marketing and Communication Manager of RCS Sport, said: “In addition to the sporting aspect, the Giro d’Italia is a very important communication tool which, through the images of the race transmitted all over the world, promotes the values of this sport and shares the territory, the culture and the history of our country.

Also in 2020, we are aware of the importance of environmental sustainability and we have decided to carry on the fifth edition of Ride Green. This project is part of the social responsibility activities of the Giro d’Italia and in this edition it will bind even more with Biciscuola (the project that for 19 years has brought children closer to cycling and the Giro d’Italia, raising awareness on certain issues such as environmental responsibility) to transmit its values to the youngest. I want to thank the municipalities and partners who have chosen to support the project by making it possible.”

The CEO of ERICA, Roberto Cavallo, added: “We are really proud to be able to propose the Ride Green project at the Giro d’Italia again this year. Despite the difficulties of the period, we believe that sustainability is no longer a choice but a need and for this reason we are happy that RCS Sport wanted to promote the project for the fifth consecutive year. In its first four editions Ride Green has registered steadily increasing numbers. After breaking through the 90% wall of differentiated waste in 2018, in 2019 we reached 92%, confirming a principle in which we have always believed: thanks to awareness and communication, even in Italy it is possible to make a great sporting event sustainable.”

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