From the analysis of social and environmental impacts, here are the strategies for an increasingly sustainable future involving the entire ecosystem.
The 5th edition of Sport Industry Talk, organised by RCS Academy Business School, was held today at the headquarters of the Corriere della Sera, one of Italy’s leading newspapers.
Innovation, investments, and new horizons for the relaunch of the sports industry. This was the title chosen for the initiative, which was managed by the Corriere della Sera sports editorial staff and saw the involvement of the sports business community and most of the sector’s key players.
The event provided an opportunity for in-depth analysis and discussions on topics such as the role of major sports events, the importance of infrastructures, investment choices in innovation and social responsibility. What kind of initiatives are needed to effectively move towards international competitiveness and what is the vision of the protagonists of the sport business?
The Talk also saw the involvement of RCS Sport and its major international sporting events: the Giro d’Italia and the Milano Marathon. Marco Bonarrigo, reporter for the Corriere della Sera, hosted a dedicated panel featuring Paolo Bellino AD of RCS Sports & Events, Ivana Jelinic AD of ENIT – Agency for Tourism, Martina Riva Councillor for Sport, Tourism and Youth Policies of the Municipality of Milan, Massimo Ambrosini and Leonardo Ghiraldini, Evolution Guide of NATIVA.
Among the topics addressed during the part of the discussion covering RCS Sport’s events was sustainability, subject of great attention in the Legacy Report produced with the support of NATIVA – Regenerative Design Company, an organisation that supports enterprises in their evolution towards regenerative economic models.
RCS Sport’s first Legacy Report outlines the social and environmental impacts generated by the Giro d’Italia and the Milano Marathon, as well as the commitments made for 2024. The aim is to address the various challenges of the sports sector by further improving the events’ management and increasing their sustainability.
More specifically, the report shows the value creation and positive impact generated by the last edition of the Giro d’Italia thanks to the involvement of local communities, the enhancement of territories, the awareness-raising activities on sustainability issues and the strong focus on waste management. These findings were outlined through the analysis of five key areas: climate resilience; circularity; natural capital; well-being, happiness and health; education and involvement.
The Corsa Rosa proved once again to be an extraordinary lever capable of triggering people’s emotions and energy. This race has the power to encourage virtuous behaviour and wise choices on the part of the territories, the athletes, the fans, the media, our partner companies and the institutions.
A path of analysis and a remarkable evolutionary leap for RCS Sport, whose aim is to study the real impact of organised sports events by improving their quality, in addition to the ongoing initiatives in the field of sustainability, including Giro d’Italia Ride Green. The project was conceived in 2016 to promote the protection of the areas crossed by the race through the organisation of separate waste collection and a precise system of waste traceability and monitoring. Additional, closely linked elements have been added to the initiative, such as BiciScuola and Giro-E.
Click here to dowload the Giro d’Italia Legacy Report.