Presented the 2022 Maglia Bianca
With one month to go until the start of the 105th edition of the Corsa Rosa, Intimissimi Uomo and the Giro d’Italia celebrate the fourth consecutive year of their partnership through the presentation of the 2022 Maglia Bianca.
Once more this year, after its debut in 2021, Intimissimi Uomo will be the Top Sponsor of the Maglia Bianca – designed by Castelli and made with a technical fabric produced by Sitip.
The Maglia Bianca, the leader’s jersey for the best young rider, is popular among the public and experts, who place their greatest hopes and predictions on the wearer. Last year saw Egan Bernal, holder of the Maglia Bianca, dominate and win the Maglia Rosa of the Giro d’Italia.
It’s a sign of the growing value that the jersey holds, not only for future prospects, but also for the fight for the top step of the podium in the upcoming edition, which will result in the winner raising the Trofeo Senza Fine within the Arena di Verona, the birthplace of Intimissimi Uomo.
The Italian brand, specialists in men’s underwear, therefore strengthens its solid link with the Corsa Rosa, wearing the Maglia Bianca, white as a page, or rather, a fabric, on which to write another chapter of the Giro.
From this year, Intimissimi Uomo will also be the Official Underwear partner of the Giro d’Italia, with its iconic garments, boxers and white cotton jersey, protagonists of a campaign in Gazzetta dello Sport and Corriere della Sera for the entire month of May.