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Giro d’Italia an “excellence for the territory”

12/10/2023

For those who are not insiders it is indeed complicated to realise the mighty work behind a race like the Giro d’Italia. Suffice it to say that the caravan is made up of around 2300 people, moving around Italy for 25 days and in charge of ensuring the spectacle that millions of fans will then get to enjoy both on the roads and on TV.

Needless to say, all this produces an extraordinary impact on the territory, which is enhanced both touristically economically. In fact, a number of different sectors benefit from an iconic event such as the Giro d’Italia, ranging from hotels to restaurants, from retail businesses to tourist and cultural facilities, from private entrepreneurs to both national and local public bodies. Without neglecting the growth of the Italian bike sector, which is confirmed as one of the most modern and developed in the world.

All these topics will be further explored at the Trento Sports Festival in a presentation entitled “Giro d’Italia, un’eccellenza che valorizza il territorio“, which will start from a 2023 study on the economic value of the Corsa Rosa carried out by Banca IFIS‘ Italian Sport System Observatory.

A number of institutional guests will comment on this evidence at a prestigious round table, including Marco Marsilio, President of the Abruzzo Region (which hosted the Grande Partenza of the Giro in the last edition), Alessandro Onorato, Councillor for Major Events, Tourism and Sport of the Municipality of Rome (the city of the Grand Arrival 2023), together with the President of RCS Mediagroup, Urbano Cairo, and the CEO of RCS Sport, Paolo Bellino.

The date to mark is 13 October at 4 p.m. in the Depero Room, Piazza Dante, in the building of the Autonomous Province of Trento. It will be a remarkable opportunity to look at the Giro d’Italia from a different perspective.

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