The new Head of Cycling at RCS Sport, Luca Guercilena, has outlined his vision for the future of the company’s major races: a stronger international presence, greater appeal to fans, teams and partners from around the world, and an increasingly prominent role for RCS Sport events on the global professional cycling stage. The Giro d’Italia looks ahead under new leadership. Drawing on a long and successful career at the highest level of international cycling, Guercilena has taken the helm of the Corsa Rosa with a clear objective: to build on its worldwide prestige while further strengthening its status as one of the sport’s most iconic events.
In interviews published today by Corriere della Sera and La Gazzetta dello Sport, Guercilena reflected on the significance of this new challenge and shared some of the ideas that will shape his work in the coming years. His extensive experience at the highest levels of professional cycling – first as a coach and later as the manager of one of the WorldTour’s most successful teams – provides a solid foundation for leading one of Italy’s most iconic sporting events.
A central theme emerging from his comments is the ambition to increase the Giro’s international appeal while preserving its distinctive identity. For Guercilena, the Corsa Rosa is already a globally recognized asset, yet there remains considerable potential to further expand its reach and strengthen its appeal among fans, teams, sponsors and international markets.
Another central theme is the comparison with the other Grand Tours. While acknowledging the strength of the Tour de France, the new director emphasized the importance of building on the Giro’s unique identity rather than following existing models. The aim is to reinforce the qualities that make the Italian race unique: its connection with the territory, the diversity of its routes, its ability to blend tradition with innovation, and the enduring passion it inspires across generations. Guercilena’s vision also extends to potential technical and organizational developments. From striking the right balance between time trials and mountain stages to designing routes that deliver excitement and unpredictability, he envisions a modern, competitive Giro that is increasingly engaging for both fans and riders, while never losing sight of two fundamental principles: safety and inclusivity.
His words also reflect a clear awareness of the responsibility that comes with overseeing an event that represents far more than a sporting competition. Over the decades, the Giro has told the story of Italy through its landscapes, legendary climbs and the exploits of generations of great champions. The challenge for the new leadership will be to guide the race through it next phase of growth in an increasingly international cycling industry, while preserving the unique character and identity that have made the Corsa Rosa one of the world’s most beloved races.
Sources: Interview with Luca Guercilena by Marco Bonarrigo published in Corriere della Sera on 8 September 2026; interview with Luca Guercilena by Ciro Scognamiglio published in La Gazzetta dello Sport on 8 September 2026.
