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A pedal-to-pedal challenge for the Giro d’Italia Virtual Jersey 2024


Giro d’Italia Virtual Challenge – the launch event for the new indoor jersey of the Giro d’Italia Virtual – has been held at Technogym Milan in collaboration with RCS Sport, Castelli and BKOOL.

During the event, attended also by cycling champion Martina Fidanza, participants has had the opportunity to challenge each other by pedalling 1 km at full power on a special connected indoor bike named Technogym Ride. At the end of the evening, the best male and female performance has been awarded. The legendary and iconic Trofeo Senza Fine was also on show for this occasion.

The Giro d’Italia Virtual is an indoor cycling project developed by RCS Sport in collaboration with BKOOL. The idea is to enable cycling fans to experience all the excitement of a Corsa Rosa stage (in this case, the 2023 edition) while riding the Technogym Ride. This is achieved by means of a digital platform developed by BKOOL, which is compatible with the Technogym Ecosystem; thanks to Technogym Ride’s 22″ screen and its biomechanics, 3D simulation, real video projections and pedalling are merged to achieve the ultimate realistic experience on each stage.

Technogym has worked alongside the world of both professional and amateur cycling since the company was founded, so much so that the 2023 edition of the Giro d’Italia chose Technogym Village, the brand’s headquarters, for the arrival of Stage 9. Today, cycling experts and enthusiasts alike are choosing Technogym Ride, the world’s first smart bike that provides direct access to the apps used by all cyclists. From the biomechanics point of view, Technogym Ride is equipped with a real gearbox and provides an incredibly realistic pedalling feeling, with a remarkably fast reaction time (from 0 to 1000 watts in half a second).

The jersey’s main features

The indoor cycling jersey was produced by Castelli, partner of the Giro d’Italia. Designed to meet all training conditions, this jersey offers a highly breathable garment available in the distinctive colours of the Corsa Rosa. Made from a lightweight 3D mesh fabric, it guarantees rapid sweat absorption and drying. Featuring a long zip for easy donning, it also has two back pockets for your AirPods, phone, headband or whatever you need during your workout. Weighing only 88g, this jersey stands out for its low collar and short waist, which ensure maximum breathability during indoor cycling activities. The jersey can also be used for outdoor cycling rides on hot summer days.

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