The project foresees a deep involvement of those who create and live the event every year – the Giro d’Italia organisation itself, suppliers and partners, the local communities, the athletes, as well as the large pool of spectators – in an analysis that will collect data of more than 150 KPIs across 5 areas sustainability-linked: Circularity, Natural Capital, Climate Resilience, Education and Involvement, Wellbeing, Happiness and Health. Therefore, both the tangible impacts as well as the intangible value of such sports event’s DNA will be considered in the analysis: the wellbeing of the people and the impact on the territories.
The objective is clear: to understand where the Giro stands today and to chart the way for future evolution, together with the entire ecosystem. Narrating the results, best practices, areas for improvement, and the contribution that stakeholders can and want to make in an in-depth, accurate and transparent manner in a Report during 2023.
Naturally, the initiative will Follow is the direction defined by Giro d’Italia’s Regenerative Ambition,
The Giro d’Italia is all of us
All of us, through the emotions of
cycling, will aim to best showcase the communities
and territories of our Country so that we protect their beauty and
exalt the richness of its variety, towards the
future we choose.
that will be able to guide the choices in the coming years on three objectives: to highlight the full potential of the places crossed by the Giro, through collaboration with local communities and the exaltation of its cultures and excellences; to spread the values of sport, thanks to the involvement of institutions and the passion of people, giving life to a celebration, an event that can be enjoyed by all and that binds different generations; and to make cycling the symbol of the transition towards a more sustainable future, respecting and enhancing the link between nature and people.