The results are in for the social responsibility project of the Giro d’Italia linked to separate waste collection at stage locations, the Biciscuola programme, Giro-E and the new initiative “Regala un Albero”. The municipalities that have most distinguished themselves have also been recognised. Present at the Ride Green Awards was Olympic and World Champion Paolo Bettini, special guest of the event and Banca Mediolanum ambassador.
The Giro d’Italia, which ended just over a month ago with the victory of the Colombian Egan Bernal, today reveals the results of Ride Green Banca Mediolanum, the race’s social responsibility and eco-sustainability project.
For some years now, the Giro d’Italia has recognised the most active municipalities that have distinguished themselves during the event in promoting the protection of their territory through separate waste collection. It’s a closing moment, appreciated by local promoters and the Ride Green Partners who this year once again renewed their faith in the value of this initiative. In particular, an effective contribution comes from the municipalities of the individual stages of the Giro d’Italia, which act as intermediaries between the companies and the local consortia to enlist volunteers across the country in the ‘eco-islands’ during the race’s 21 stages.
In 2021, Ride Green Banca Mediolanum truly demonstrated the results of this winning formula, with an extraordinary result, made even more so by the Covid 19 emergency: over 46,000 kg of waste was collected during the Corsa Rosa, of which 85% was separated and sent for recycling