Italy has always shown the world and Europe its industrial vocation, especially in the area of cycling
It is no surprise that today there are many Italian firms that are more than one hundred years old or are close to celebrating their centenary. Ancma and EICMA, which represent the grouping together of industrial and trade show interests of the cycling sector, are also more than one hundred years old.
In the last thirty years, we have witnessed extensive industrial transformations, which have taken place thanks to changes in industrial strategies on the world’s chessboard. In the early 1990s, China, on the strength of its industrial experience, attacked Western markets, not always in a loyal fashion, and expanded in the world. Some countries gave up defending themselves, such as the USA for example. But Europe, which used the TDI, Trade Defence Instruments, did not and was profoundly transformed, thanks to the legitimate possibility of keeping production, companies and brands thanks to anti-dumping duties. Dumping means selling below the cost of the product. In the case of bicycles, the selling price went below the cost of the raw material, thanks to aid from the State.
Today, with about 3 million bicycles manufactured, both traditional and assist-pedal, Italy is the second manufacturing country in Europe, after Germany, with about 250 companies, 12,000 employees and an industrial turnover of about euro 1.5 billion.
