Intimissimi Uomo, the leading brand in men’s underwear, renews its partnership with the Giro d’Italia for the third year in a row to sponsor the Maglia Bianca – the jersey awarded to the best young rider.
From 8 May, Intimissimi Uomo will be supporting the Giro d’Italia 2021 throughout the 21 stages that, starting from Turin, will cover the entire Italian Peninsula to finish in Milan, on 30 May.
By sponsoring The Maglia Bianca, Intimissimi Uomo seeks to strengthen its bond with the cycling community and the Corsa Rosa, bringing with it the young identity and male lifestyle the brand represents.