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Intimissimi Uomo to sponsor the Maglia Bianca

15/04/2021

Giro d'Italia 2021 Intimissimi Uomo veste la Maglia Bianca
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Intimissimi Uomo, the leading brand in men’s underwear, renews its partnership with the Giro d’Italia for the third year in a row to sponsor the Maglia Bianca – the jersey awarded to the best young rider.

From 8 May, Intimissimi Uomo will be supporting the Giro d’Italia 2021 throughout the 21 stages that, starting from Turin, will cover the entire Italian Peninsula to finish in Milan, on 30 May.

By sponsoring The Maglia Bianca, Intimissimi Uomo seeks to strengthen its bond with the cycling community and the Corsa Rosa, bringing with it the young identity and male lifestyle the brand represents.

The Maglia Bianca for the best young rider is the newest among the Giro’s four iconic jerseys: the Young Rider Classification was established only in 1969, as a ranking dedicated to the youngest professionals in the race. For a brief period in 1973 and 1974, its leader was awarded a bracelet. While since 1976, a white jersey has been used to distinguish the Maglia Bianca winner from other riders.

In the most recent 2020 edition, the winner of the Giro, Tao Geoghegan Hart, became the first Briton to wear the Maglia Bianca.

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