Banca Mediolanum is the title sponsor of the Corsa Rosa’s green project in its sixth edition, together with BiciScuola, Giro-E and Regala un Albero.
The Giro d’Italia is the only stage race of worldwide importance to have sustainability at its heart. For the sixth year in a row, it will support the RIDE GREEN project. The initiative promotes the recycling, monitoring and tracing of all waste produced by the race in order to protect the areas that the Corsa Rosa crosses.
In 2020, despite the difficulties caused by the Covid-19 emergency, the Giro d’Italia managed to collect over 45,000 kg of race-related waste, 89% of which was recycled. This was a significant result, in line with what has been achieved in the past few editions of the race, and one that places the Corsa Rosa among the most sustainable events worldwide.
This wouldn’t be possible without the cooperation and active participation of all stage cities and municipalities involved in the Giro. Stage Committees facilitate the Giro’s collaboration with companies and local consortia in order to recruit volunteers from all over Italy that will help promote the RIDE GREEN initiative during the event, as well as manage waste collection and recycling.
Among RIDE GREEN’s top objectives are waste sorting, recycling, upcycling, performance measurement and raising public awareness around the impact waste has on the environment.