Dynamo Camp, a non-profit organization that for 14 years has offered free programs to children and young people with serious and chronic diseases, will be the Giro d’Italia Charity Partner for 2020.
Dynamo Camp’s mission is to promote the right to happiness for children and to help find normality for their families. The partnership between the Corsa Rosa and Dynamo Camp is linked to the Giro d’Italia BiciScuola project (with its purpose to introduce the younger generation to the world and values of the Giro d’Italia, to the culture of cycling, and to the spirit of fair play and respect): Dynamo Camp will also create, with the Dynamo children, ‘spot boxes’ (jingles) on the theme of the bicycle, which will be broadcast during the online awards ceremony as part of the Giro d’Italia’s BiciScuola project.
On each stage of the Giro d’Italia, Radio Dynamo will be present, managing the activity remotely, and will involve children with serious illnesses to bring the Recreational Therapy to life: with the challenge of creating small radio programs, it will put them on the microphone to experience what it means being a presenter or a deejay, enabling them to enjoy an activity that they have hardly tried before, and gain confidence through doing it.
Paolo Bellino, CEO and General Manager of RCS Sport, commented: “The Giro d’Italia is a world-class event and as such has a duty to spread important social messages. For us in the RCS Group, the protection of children’s rights, including the right to happiness is an essential value. The Giro d’Italia has always been attentive to younger people and develops initiatives that share their values, such as the BiciScuola project which, now in its 19th edition, aims to bring children closer to cycling and the Corsa Rosa, raising awareness of some issues including respect. We have found the same values in Dynamo Camp and we are very happy that they will support us during the Corsa Rosa in this new challenge to be achieved in such a particular year.”