back to news

24 September 2019

With Ride Green, the Giro d’Italia sets the example for sustainability

The 2019 Giro d’Italia victory by Ecuadorian Richard Carapaz was a memorable highlight of a race that impressed in many respects, not least the numbers recorded by Ride Green – the ecological sustainability project linked to waste collection and recycling, promoted by RCS Sport in collaboration with the Erica Cooperative – whose continued success is no longer a surprise.

The results once again demonstrate how positive the Ride Green project has been, with 75,758.12kg of waste being recovered, 92% of which was recycled. This data confirms the growth of the trend already shown in the first three editions of the project.

At the headquarters of Corepla, the national consortium for the collection, recycling and recovery of plastic packaging, who are among the sponsors of the project, the official results of the 2019 Giro d’Italia Ride Green initiative were presented and the most outstanding cities that hosted the stages of the Corsa Rosa were recognised.

AWARDS FOR THE MOST ACTIVE MUNICIPALITIES OF THE GIRO

  • The Stage Start Municipalities that collected the largest amount of categorised recyclable material were: Valdaora (94,3%), Tortoreto Lido (93,7%) and Carpi (93%).
  • The Stage Finish Municipalities that collected the greatest amount of categorised recyclable material were: Orbetello (93,3%), Terracina (93,3%) and Novi Ligure (93,1%).

SPECIAL MENTIONS

The groups of volunteers who proved to be particularly helpful and motivated were:

  • the volunteers of the Pro Loco Coppino of L’Aquila, at the finish of the 7th stage
  • the students of the Liceo Linguistico of Courmayeur, who participated at stage 14
  • the Italian Environmental Guards (Guardie Ambientali d’Italia) – Provincial Section of Rome, for the 4th stage in Frascati
  • the Chamber of Commerce of Cuneo and the high school students who participated in the “Granda e Co” project for the start of stage 12

The company that participated most actively in the project was the Hera Spa Group at the finish of stage 10 in Modena.

QUOTES

Roberto Salamini, Head of Marketing & Communications RCS Sport, said: “The Giro d’Italia embraced this project from the beginning and we are glad the choice was a good one. The numbers delivered by the four editions in which we have developed this initiative speak for themselves. All the parties involved during the race worked brilliantly together, from the stage cities, to the teams, and from the sponsors to the organisers. An increasingly eco-sustainable Giro is one of our strengths for the coming years and is linked to all the social responsibility projects that are some of the main objectives, both for us and for the whole RCS group.

Roberto Cavallo, CEO of E.R.I.C.A., said: “The road we took four years ago has been confirmed as the right one and as ever the key to success has been sharing objectives with all the project’s partners: sponsors, municipalities, companies and of course, the public. We firmly believe that even major events like the Giro d’Italia can be sustainable: that’s why we are happy to have promoted, together with A.I.C.A. (International Association for Environmental Communication), the Charter for sustainable events just a few weeks ago in Courmayeur, which confirms our commitment to this direction.

ok

ko