For Italians the Giro d’Italia is one of the most most popular sporting events. For more than 100 years it has attracted a large public following from all over the world and, through the 21 stages, sees international cycling champions challenge each other.
Thanks to the partnership with RCS Sport, the free Waze navigation app becomes the Traffic Partner of the Giro d’Italia 2019. The aim is to improve traffic conditions in the passage areas of the race and to help show fans how to get as close as possible to the event during its 21 stages. The app will also direct motorists passing through areas affected by the race route to roads not closed by the competition.
The Corsa Rosa covers almost the entire Italian territory, with around 3,600km raced and an average of 170km per stage. From the start on Saturday 11 May in Bologna, the committed athletes will finish their race on Sunday 2 June in the splendid setting of the Verona Arena.
The Giro d’Italia has always attracted a large number of “tifosi”. Suffice it to say that in 2018 the number of fans who followed the 21 stages on the roads topped 10 million. A great community that, thanks to this partnership, meets with Waze, formed by more than 115 million motorists worldwide, the Wazers, who work every day to provide information and data on real-time traffic to the Map Editor that quickly updates Waze maps to play a key role in providing accurate road network data.
“Such a large event inevitably brings with it a noticeable increase in city traffic,” comments Dario Mancini, Waze‘s Country Manager for Italy, “considering that the 21 stages touch many municipalities that face an increase in people moving during the days of the event and trigger changes to the road system. In this context, Waze is the ideal partner to support the towns and cities in these busy days and we are excited to be able to put our technology to the service of the municipalities we touched. Our agreement with RCS Sport will support the management of the great flow of enthusiasts, leading them closer to the race to make the Giro d’Italia simply a moment of real fun.”
Thanks to the collaboration between Waze and RCS Sport, all those who want to watch the riders pass by will be able to download the app for free and easily set up navigation on Waze, avoiding being stuck in traffic due to changes. In this regard, following the intervention of the Volunteer Map Editor Community, the roads closed to traffic will be included on the site and on the Waze app and, in addition, the opening and closing times of the routes that will affect the competition. Waze will also direct motorists passing through areas affected by the race towards the streets not blocked by the Giro d’Italia route, thus allowing a smooth road system around the cities involved in the cycling event.
“We are very happy to have Waze as a Traffic Partner because it will certainly be a very useful and easy-to-use tool for getting the most out of the thrill – the Amore Infinito – that the public experiences for the Giro d’Italia during each stage, all without suffering traffic problems in the areas concerned. It’s a perfect example of how technology can support a historical event like our Giro d’Italia, which this year has reached its 102nd birthday”, concludes Paolo Bellino, CEO of RCS Sport.
The Waze app is available for free for iOS and Android and can be downloaded from all digital stores.