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27 February 2017

TAG Heuer Official Timekeeper

Thanks to a global agreement with RCS MediaGroup, the Giro d’Italia, as well as other major races organized in Italy by RCS MediaGroup, such as the Strade Bianche (4th March), the Tirreno-Adriatico (from 8th to 14th March), the Milano-Sanremo (18th March 2017), the Gran Piemonte (25th June 2017), the Milano-Torino (4th October 2017) and the Lombardia (7th October 2017) will be sporting the TAG Heuer colours.

This global, long-term agreement will complement the Dubai Tour (31st January-4th February) and the Abu Dhabi Tour (23rd-26th February)— also organised by RCS MediaGroup — which are already on TAG Heuer time. The presence of the Swiss watch brand will be signalled by high visibility at all events, as well as various social media initiatives, customer invitations and the organisation of unique and unconventional events.