The eco-sustainability project dedicated to environmental protection and recycling produced great results at the 101st Giro d’Italia. The team collected 75 tons of litter during the 18 Italian stages, of which around 90% has been recycled, with the most active councils being recognized with prizes.
The 101st Giro d’Italia – which started in Jerusalem, ended up in Rome and was dramatically won by Chris Froome – impressed in many respects, including extraordinary results from the Ride Green project. The recycling eco-sustainable project ran throughout the 18 Italian stages of the Giro in collaboration with Erica Cooperative, demonstrating that the organization has been a success, with 75,758.12kg of litter collected, of which 90.57% has been recycled.
Today in the amazing Roof Top of the Red Bull offices in Milan, one of the partner companies of the project, the official results of the project has been presented, with the most successful councils being recognized with prizes.
THE LOCAL COUNCILS AND THE PRIZE CATEGORIES
Paolo Bellino, RCS Sport Managing Director, said: “The Giro d’Italia fully embraced this project since day one and it has been a winning choice. The statistics generated from the first three editions of the initiative speak for themselves and all the various components involved in making it possible worked at their best: teams, local councils, sponsors and RCS Sport organisation. Making the Giro more eco friendly is always one of our key goals for the future and his linked to all the Social Responsibility projects that are part of our, and the RCS MediaGroup’s, strategy.”
Roberto Cavallo, E.R.I.C.A. CEO, said: “At the dawn of the new EU rules about circular economy and in light of the Italian Environment Ministry’s suggestions, RCS Sport shows, with the Ride Green project, that with good planning and organization complex events such as the Giro d’Italia can become eco-sustainable and even reach goals more ambitious than those posed by the legislators. The key of the success is in how we communicated with, and involved, all the partners from one side and the spectators from the other side. Sustainability is not achievable without active participation and it’s with this intent that, as E.R.I.C.A., we want to continue to grow the range of activities that will help us to reach even more ambitious goals, ultimately aiming for zero impact events.”
Red Bull actively collaborated in the Ride Green eco friendly project, with the goal of raising fans’ awareness of eco-sustainability. Thanks to can collectors and the Mini Car Red Bull Recycle, built with a can-presser, 250,000 ORGANICS cans were collected during the Giro – each made of 100% recyclable aluminum – that has been distributed throughout the 18 Italian stages of the 101st Giro d’Italia.
Red Bull has always been aware of its responsibility towards the environment and always try to find a way to improve its processes. Its iconic cans are lighter than just a few years ago and are fully recyclable numerous times without compromising the quality.
The new ORGANICS by Red Bull line – bio soft drinks in four tastes: Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water – has been the fan’s official drink at the Giro d’Italia.