The eco-sustainable project dedicated to environmental protection and recycling produced great results at the Giro d’Italia. The team collected over 54,734kg of litter, of which 84% has been recycled, with the most active councils being recognised with prizes.
The 99th Giro d’Italia ended in style exactly a month ago with Vincenzo Nibali’s dramatic victory. The 2016 Corsa Rosa impressed in many respects, including extraordinary results from the Ride Green project. The recycling eco-sustainable project ran throughout the Giro in collaboration with Erica Cooperative, demonstrates that the organisation has been a success, with 54,734kg of litter collected, of which 84% has been recycled.
THE LOCAL COUNCILS AND THE PRIZE CATEGORIES
The Italian Undersecretary at the Environment Ministry, Barbara Degani, said: “I’m really happy about the success of this project. I would like to thank all the local councils involved too, but the real success of this initiative is introducing for the first time in a sport event the size of the Giro d’Italia the good practice of recycling as part of the event itself.”
Paolo Bellino, RCS Sport Managing Director, said: “The Giro d’Italia embraced this project from the very beginning and it has been a winning idea. The numbers speak for themselves and all the elements of the Giro caravan, from the teams to our organisation to the fans to the sponsors, has been active and involved in making it a success.”
E.R.I.C.A. CEO, Roberto Cavallo, added: “Ride Green has been an interesting adventure, with results that clearly shows how, in potentially complex logistical situations, it’s possible to achieve excellent results: 84% of the litter collected has been recycled.”