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12 April 2017

 RIDE GREEN: THE CORSA ROSA SOCIAL IMPACT

Following on from the great results of the Giro d’Italia 2016 – which saw the Cora Rosa team collect over 54,734kg of litter and recycle 84% of it – the eco-sustainable project, Giro d’Italia Ride Green, aims to improve the race’s green credential still further for the race’s 100th edition.

The recycling eco-sustainable project, run throughout last year’s Giro d’Italia in collaboration with Erica Cooperative, was a great success and collected 54,734kg of litter, of which 84% was recycled.

 

NEWS AND NUMBERS OF THE 100th EDITION

This year over 1,200 recycling bins will be produced by Eurosintex and sent to each start and finish city council. The bins will have the RIDE GREEN logo and will be donated as a gift to the councils as a legacy of the project. All the open village and hospitality areas will be provided with recycling bags and boxes. The Novamont company will provide to the catering service recyclable tools for drinks and food. All the advertising panels of the recycling islands will be made in recycled cardboard by 100% Campania: each and every panel will indicate clearly which material can be recycled. All the eco-points in the open village and in the hospitality areas will be managed by over 250 volunteers coming from each part of Italy, chosen by the local committees.

 

SOCIAL BALANCE SHEET

The Giro d’Italia Ride Green is just one of many projects that RCS Sport is actively involved as part of its Social Responsibility commitments being an inherent part of the mission and values of its parent, RCS Media Group. Although the projects fall under the Giro d’Italia umbrella, they’re active throughout the whole year – not just for the duration of the Corsa Rosa.

 

 

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