Making the Giro d’Italia not only the toughest stage race in the world, but also the most sustainable: this was the goal that RCS Sport set for itself in 2016 when it launched Ride Green. So for the 102nd edition, the Corsa Rosa’s sustainability project will run for the 21 stages of the Giro that starts from Bologna on Saturday, 11 May. Ride Green 2019 was presented this morning at a press conference at the headquarters of Corepla, the national consortium for the collection, recycling and recovery of plastic packaging.
The eco-sustainable recycling project, run throughout the last three editions of the Giro d’Italia in collaboration with Erica Cooperative, has been a great success and, in 2018, collected 75,758.12kg of litter from the 18 stages held in Italy, of which 90.57% was recycled.
NEWS OF PARTNERS FOR THE 102nd EDITION
Ride Green welcomes a number of new partners for this edition of the Giro: Corepla, a national consortium for the collection, recycling and recovery of plastic packaging, which is linked to one of the “technical” innovations of this edition, namely the differentiation in hospitality areas of plastic bottles; Greentire, a company that deals with the correct management of end-of-life tyres, which will raise awareness of the environmental importance of collecting and recycling tyres. Also for the 102nd edition, Eurosintex will once again be a partner in producing more than 1,200 containers for separated waste collection and sending them to all the municipalities where the stages start and finish. The containers, with the RIDE GREEN logo, will then be given away to administrations and collection companies as a legacy of the project. All the open village stands as well as the hospitality areas will be equipped with tubs and bags for separate collection. In addition, Novamont will provide catering dishes and compostable equipment for the supply of food and drinks to catering. All the eco-points of the open villages and hospitality areas will be manned by over 250 volunteers throughout the national territory, recruited by the stage committees. Finally, this year there will also be a historic partner of Ride Green and RCS Sport, IMQ, which every year deals with producing our sustainability report.
Roberto Salamini, RCS Sport Head of Marketing and Communication, said: “The Giro d’Italia is an international sporting event, but over time it has also become a communication tool that must and wants to convey all the values it represents. Ride Green is becoming an important component of the Giro, as confirmed by the excellent data on past editions, the spirit of collaboration of anyone involved during the race, from municipalities to sponsors, from volunteers to us here in the organization. Making the Giro more and more environmentally sustainable is the goal we set ourselves from the first year of the project and we are happy to continue along this path.”
E.R.I.C.A. President, Luigi Bosio, said: “Since its launch in 2016, Ride Green’s data has been rising steadily, a sign that our awareness-raising and communication work, essential factors of this project, are bearing fruit. Last year we “broke through” the wall of 90% of differentiated waste, a result that once again confirms how even in Italy it is possible to create great eco-sustainable events. The objective we set ourselves this year is, as always, to improve, in part down to the support of our project partners and, in part, thanks to the collaboration of the territories we cross and all the volunteers who lend us a hand. A big thanks goes to RCS Sport, which for another year confirms its backing for a project that is also a big win for our future.”